The brief: Create a holiday world to stretch across
eight weeks of holiday programming to house Buffy’s expanding
product assortment of distinctive pillow shapes,
colorful blankets, and bold sheet sets.
CREDITS
Creative Direction: Blair Pfander. Art Direction: Grace Brumley. Design Direction: Erin Kelly.
Copy Direction: Jesse Breeden + Elizabeth Wieck. Creative Production: Dante Frongillo.
Photography: Molly Matalon. Set Styling: Abby Walton.